BENEFITS OF SOCIAL MEDIA - by Shubham

What Are the Benefits of Social Media for Individuals?

Social media is becoming one of the basic needs in today’s world, so It is essential for every single person o matter from which industry they belong, they should use social media.

The benefits of social media

Now, social media not only is used for personal purposes but also for all business. Specially, for small and medium sized business. you can even use social media to earn money. Having fans and followers on each social media is worthy. For example, one with one million followers on Instagram can earn more than $100K per posts. Now, Instagrammers use their accounts to sell their products, or even advertising.

• Social relations

Social media platforms are a great place to keep in touch with other human beings!

• You can meet new people from all over the world
• connect with your family and friends
• improve your relationship with your colleagues
• build a stronger relationship with your clients
• find your old friends from high school and keep in touch with them.

A platform like Instagram and Facebook is mostly used for social networking all over the world. A lot of people are connecting to each other via these social media platforms. Because they provide information about other people’s likes and interests, so you will get to know them better and faster than the real world.

• Marketing:

Social media like Facebook, Instagram, Pinterest, YouTube are the best places to market any products. Almost all of them, are having a place to insert the URL of your website. Even if you have not any websites, you can build a landing page on blogger and share the URL on any social media.

We do have many tutorials on how to add your social media link into your social media account like Facebook and Instagram.

The more you have followers and fans, the more you get the website clicks. If you sell any products on your landing page, or online store then you can earn money through social media.

Even social media can be used to advertise any products, or posts. Advertising on social media like Instagram can be done in two different ways. First, you can pay and use Instagram advertising services.

• Education

You can use social media for learning too. Social media has proven to have a lot of benefits for the teachers and students. You can learn from others who are professionals and experts in your field via social media. It doesn’t matter where you are; you can connect with anyone anywhere and learn from them.

• Get help

You can share your problems with other people across the world and get their help and opinions on your issue. Whether it is helping with money or you just want advice. If you search on Reddit you can find many communities helping users to answer their questions.

Even there are social media like Quora specifically designed to answer users’ questions. Following tags, hashtags, different communities, groups and so on help people to find their answers faster than ever.

• Updates and information

The main benefit of social media is that you can get updates about the latest happenings around the world. If you want to get more news on the social media, you can follow some news related accounts. Instagram algorithm will realize that you are interested in those topics, and will show you more of it.

If you go to the explore part of Instagram, you can see the top news, or news in the categories you are interested.

• Promotion

If you are a business owner, you can promote your brand and products by using social media. The whole world can see your brand on the internet, and you can boost your business in no time! you can promote the products that you have shown on a posts by Facebook or Instagram advertising. You can even advertise on YouTube. The cost of advertising would be based on the users clicks. You can set the advertising by any budget you have, and customize the place, age rage, interests and so on.

• Good cause

You can use social media for noble purposes like promoting an NGO, welfare activities and donations for charity.

• Helps agencies fight crime

The other benefit of using social media is that they help governments and security agencies to find and catch the criminals to fight crime. It is not recently, that Facebook added Safety Check. So, at the time of crisis like earthquake or so on you can check safe and your friends will be notifying that you are safe there.

This is also through for all other crisis, for example Instagram with introducing stickers about the Coronavirus alarm millions of people to stay at home to be safe. Governments uses social media to inform people about different strategies. Facebook, and Instagram and so many other social media are directly connected to the World Health Organization (WHO) to give the right information to users.

• Accessibility

You can connect anytime you want, before, after or during networking events. People can know you before they actually meet you in person. If you want to have specific circle of friends on social media, you should know more about their algorithm. For example, Facebook uses your information like place of living, education, or workplace to suggest your profile to others. and also to suggest others to you.

Therefore, if you want to have more local friends rather than international ones, you should accept more friends near you. based on the mutual friends Facebook would find people near you and would introduce them to you.

• General fun and entertainment

A lot of people use social media when they want to catch a break at work or just want to relax at home.

• Global natural disaster news support

A lot of people use social media when they want to catch a break at work or just want to relax at home. If you search on Instagram search bar, you can see lots of tags, or account that working on fund videos. Though, some social media like TikTok stays at the top of entertaining category. Even on Instagram sharing TikTok videos is fun, and you would find lots of accounts with hundreds of followers just reposting fun memes of TikTokers.

• Encourages unity amongst all people

Social media is a great way to unite the people around the world, no matter the nationality, race, gender, culture, age, shape or size. Social media has created a new culture of acceptance and anti-prejudice, and we love it!